The Sustainability Symbol

Interview with Philip McMaster by reporter Li Yuan of SINO-FOREIGN MANAGEMENT Magazine about the 3 Finger “Peace Plus One” Sustainability Symbol and the World Sustainability Project. Original at: www.zwgl.com.cn/article_info.asp?nid=913

(Photo on the left is the current “Chinese New Year of the Tiger Issue” displayed along with “Economic Management Magazines” at the Beijing Book Store in Xidan - Thanks to Doris and Julian for finding a copy, and telling where to find it!)

NOTE: Philip McMaster’s Chinese name is “Da Long” or “Tai Lung” (Big Dragon)

Sustainable development, everyone’s responsibility

??????????????2010-2-8 ?????145 Author: reporter Li Yuan Release Date :2010-2-8
?????????????????????Philip McMaster Sustainable development in business with Sinorama Philip McMaster, founder of McMaster Institute for Sustainable Development in Commerce

Philip McMaster??????????????????????????????? Philip McMaster (Tai Lung) from Canada, he is a business sustainable development, the founder of the McMaster Institute for Sustainable Development in Commerce.

?????????????????????????“????”???????? Passionately committed to promoting the sustainable development concept as a person, he created a 3 finger “Peace Plus One” sustainable gesture symbols.

???????????V???????????????????????????????????????? Is that the victory of peace V-sign to add a finger, when someone made this gesture, the respect of support for social, business, environment, harmonious development.

?????????MBA???Philip McMaster???????????????????????????“??????????????????????????”??????????? The Chinese University of Hong Kong MBA professor, Philip McMaster and his organization of the Asia-Pacific business people on the concept of sustainable development to do a survey, “The result is worrying, it makes more aware of how important the promotion of sustainable development.” Tai Lung on “Chinese and foreign management”, said.
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So, for the results of the survey, Tai Lung will give what proposal?
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More suitable for the future development of Chinese Philosophy
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“Chinese and foreign management”: Can you give us brief for business studies and research done by the crowd do?

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The research’s main conclusions?

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Big Dragon: The theme of our research is for personal or business practices to find ways of sustainable development.

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The research Let us see the business development in the next three trends.

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In the future, a successful business will be those that focus on competitive differentiation, personal social responsibility and corporate social responsibility.
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The first question to the world as a whole are the same, especially China.

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The pattern of growth is quite limited, successful companies must find new profit model, improve efficiency, to listen to real market demand.
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At this point, the Chinese winning would be great.

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Because so far, China’s business model can improve the efficiency of there is a great space.

????????????????????????????OEM?ODM??????????OBM?????????????????????????????????????????

But if China to seize the above three trends, raising production value-added, complete from OEM to ODM (original design processing) and then to OBM (Free brand manufacturing) growth and creating new products and services with intellectual property rights can be leader of sustainable development.

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There are even more important is that Chinese enterprises should actively adapt to the international standards of management and governance models.
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China, many companies are still struggling in the old concept, has not really understand the real situation of the world.
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Western business model has had obvious defects, if the Chinese enterprises do not have the recognition and the ability to repair this defect, their product quality, environmental quality, social harmony and China’s reputation, and even the world’s ability to trade will be seriously damaged.

?????????????“?????”??????????????????

This is why we committed to making China’s “sustainable thinking” and become the world’s leader and innovator reasons.

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Because only a balanced human beings, the earth and interests (social, environmental, economic) in order to save the business.
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“Chinese and foreign management”: According to your research, the Asia-Pacific region, business people in environmental protection, social responsibility, sustainable development, knowledge, attitudes, and how did it perform?
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Tai Lung: According to our research, the Asian business people poor sense of social responsibility, sustainable development, attitudes are very positive, while the environmental performance is also to be improved.

???????????????????????????????????????????????? Because China and other Pacific region countries have been using the Western model of development, while ignoring their own wisdom and several thousand years of cultural traditions.

? ?????????“????”??????????????????????“?????????????????????????????????? ?????????????????????????????????????????????????????????????”

We investigate a lot of the famous “thought leaders” and their discussion of business and the economy, and their advice is always: “Do not blindly follow the West, opened your eyes, take a look at other places in the world what happened, take a look at throughout the state of the planet. you will see the Chinese tradition of peace, harmony and balance of thought, as well as the wisdom of sages how important it is today. not only in China, the same for the world. ”

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Merchant must establish individual social responsibility
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“Chinese and foreign management”: So what is your suggestion, how they should do?
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Tai Lung: To become a good businessman, the Chinese company to set up in the traditional Chinese Taoism, Confucianism, Buddhism based on the wisdom and meaningful reputation.

???????“Dragonpreneur”——???????????Dragonpreneur????????????????

Chinese businessmen to success “Dragonpreneur” - This is what I created a project, Dragonpreneur with Chinese characteristics means that the entrepreneurial spirit.

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It has five elements like the Talon of the five fingers, including: good communication, good relationships, good wealth management, outstanding innovation and creativity, as well as excellent leadership.
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“Chinese and foreign management”: In addition, your way of life for business people and sustainable development of the relationship between the have any suggestions?
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Tai Lung: Let the business people happy to do is to make money.

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But the most rich people will find that money does not buy health and happiness.

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It is only defined as money, wealth.

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But the importance of money over the limit, it is more likely to lose its meaning, and life in other parts, such as time and health becomes more important.

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Time is limited, it is fair to each one of us.

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But health is different, we can provide good health, good environment for investment, and be rewarded.

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On the contrary then we will sooner or later be punished.
?????????????LOHAS?????????????????

To have a healthy and sustainable lifestyle (LOHAS) good balance of knowledge, planning, organization and work.

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To improve the business people’s way of life is very simple: to learn individual’s social responsibility, and practice in everyday life.

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I have been at the university, business areas, as well as life to promote corporate social responsibility, but I do not think that corporate social responsibility to resolve all of the business community and the environment, but I believe that an individual’s social responsibility can be.
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Company is not perfect, we as individuals are not perfect, so we must take a more active and forward-looking behavior, we can learn from our mistakes and build personal wisdom, knowledge and experience to guide our company toward a more sustainable development future.

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As a businessman, we are family, community, country, and even the world’s responsibility.
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Reporter: Li Yuan

Editor: Liu Hongjun

Sino-Foreign Management Magazine

BACKGROUND OF SINO-FOREIGN MANAGEMENT MAGAZINE

Sino-Foreign Management, a monthly management magazine, was founded in 1991 by Prof. Qian San Qiang, one of the most influential scientists in China, and Prof. Yang Pei Ting, a renowned Chinese business management authority who is current president and chief editor of the magazine.

In its 14 years’ history, with the mission of “Providing Broad Insight & Cutting-Edge Ideas”, Sino-Foreign Management has been serving business executives, university faculties, management scholars, government officials, as well as entrepreneurs with practicality and in-depth research. It is the first journal to introduce Peter Senge’s Fifth Discipline and Jim Collins’s Good to Great into Mainland China. It also has very close connections with multinational companies such as GE, IBM, Microsoft, Boeing, Medtronic, etc. and major Chinese domestic businesses such as Haier, Lenovo, TCL, Cosco, etc. Through its focus on management practices and leadership thoughts, with circulation of more than 100,000, Sino-Foreign Management has built excellent reputation among its readers and is widely recognized as the leading management journal in China.

??In June 1999, under the theme “Diagnosis for Chinese enterprises”, Sino-Foreign Management successfully organized a summit of four leading international consulting firms: Mckinsey &Co., Boston Consulting Group, Anderson Consulting, and Roland Berger. It is the first summit of this kind, and the only one to date, bringing profound influence to China businesses.

??Another remarkable achievement of the magazine, The Seminar on Management: A gathering of officials, Entrepreneurs & Scholars, has celebrated its 14th anniversary in 2005. The number of participants has increased from less than 100 to 700 plus, among them are business leaders like CEO of Haier, president of GE (China), Chief Learning Officer of GE (Global), president of Microsoft (China), founder and chairman and of Roland Berger, Director of Mckinsey & Co., VP of AT Kearney, Vice chairman of Matsushita (China), VP of Ericsson (China); management gurus like Peter Senge, government officials like VP of the National People’s Congress, VP of Chinese People’s Political Consultative Conference, Minister of Science and Technology, Director of
National Bureau of Statistics, and many more.

??Sino-Foreign Management’s top-quality management training programs has also received numerous praises. With our highly qualified trainers and carefully designed courses, we have trained more than 6,000 management professionals on various subjects of management and operations.

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Thanks to Doris & Julian,  Sustainability Agents who found the copies of “Sino-Foreign Management” magazine at Beijing Book Store in Xidan and translated the text into English.

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