For a QUICK OVERVIEW of Media Coverage go to MEDIA LINKS

July 2010 Interview with the founder of the project, Philip McMaster.

If you are researching more about the founder of the “Peace Plus One - World Sustainability Project” and the 3 Finger Salute,

IN CHINESE:

http://www.cqvip.com/qk/97384X/201002/32768384.html

VIDEO IN CHINESE:

IN ENGLISH:

VIDEO IN ENGLISH: http://v.youku.com/v_show/id_XMTgwNjk5NzE2.html

The Sustainability Symbol website is about Sustainability -

What can we do to BE sustainable in our actions and how can we PROMOTE the idea and ATTITUDE of Sustainability?

 We’ll start first with the PROMOTION of Sustainability.

If you are visiting this website and this “About” page, you are probably familiar with the meaning of sustainability, and maybe even consider yourself to act in a sustainable way. That’s nice, but how do we let the world know YOU have such a positive - life-affirming attitude? How do we let the world know that YOU are part of the SOLUTION - not the problem?

 The answer: Share the 3-Finger “Peace-Plus-One” Sustainability Symbol with everyone you meet - instead of the out-dated two-finger “Victory” symbol, get with the 21st Century and show that you are fun, interesting and part of the solution to Global Warming, Cllimate Change, Pollution, Social disparity, Poverty and Economic opportunity.

Take a look through this site, and others in our network, and you’ll see thousands of smiling faces sharing the new symbol of sustainablity - three fingers held high, balancing and harmonizing our attitudes toward Society, Environment and Economy!

HISTORY

The history of the Sustainability Symbol started with teaching Social Enterprise ant Corporate Social Responsibility (CSR)  to MBA students in Hong Kong.  Philip McMaster, known to his students as Professor P, (some suggest it’s “Professor Planet”) was constantly illustrating successful, long-lived business models based on attention to the “Triple Bottom Line” - not just Economic responsibilities, but also responsibility for Society and the Environment.

The use of the 3 finger symbol was so successful, that Professor P and his students decided to bring it out of the academic halls of the Chinese University of Hong Kong and  introduce it to the general population.

Although McMaster had already been using the three finger gesture among friends, in class and in the development of the McMaster Institute for Sustainable Development, the first “Public” speech and introduction was at the Envrionmental Awards Celebration of Environmental Protection Association of Hong Kong - February 1st, 2007

Dragonpreneur Training
Do you want to make a difference in the world, and be your own boss? Learn to become a Dragonpreneur!

Dragonpreneur “Sustainable” Entrepreneurship Training was developed to teach a new generation of entrepreneurs - people who want to start an enterprise and make money - but also be a benefit to Society and the Environment.

Here’s an excerpt from the Dragonpreneur information:

DRAGON spirit + ENTREPRENEUR skills
Entrepreneurship combined with the powerful changing force of the dragon.
Dragonpreneurs achieve 5 belts, white, green, red, yellow and black to become powerful, holistic business people. Dragonpreneurs change the world through learning and practicing ethical, sustainable and highly innovative lessons, rising above the competition and capturing the imagination of the 21st century.

The story of Dragonpreneurship, and what it is to be a Dragonpreneur.

What is a Dragonpreneur?
The name Dragonpreneur was coined by Professor P a researcher/adventurer who has traveled the globe in search of solutions to poverty, ignorance, fear and war.

In China, Professor P noticed that for thousands of years the symbolism of the DRAGON has been used as a metaphor for power and responsibility in the face of change.

Teaching the priciples of ENTREPRENEURSHIP to management students at major universities in Canada and China, Professor P realized that the “modern” education systems in the world surpress creativity, innovation and the Entrepreneurial spirit, resulting in superficially-trained individuals lacking the strength of character, confidence and the skills to lead themselves, let alone lead others.

EXPERIENTIAL LEARNING
Identifying a market need, Professor Planet developed a unique system of experiential training, including classroom introduction, puzzles, mysterious ceremonies, special tasks and useful exercises. Each element of the program is sequenced and customized to the needs of the emerging Dragonpreneur.

THE FIVE TALONS (Belts)
Dragonpreneurs achieve their skills by completing tasks corresponding with the 5 talons of the Golden Dragon, understanding environmental, social and financial responsibility, releasing creative skills and encouraging innovative perceptions, and mastering true holistic leadership - becoming a voice for those who cannot speak, and understanding the principles of abundance and unlimited wealth creation for all.

The McMaster Institute for Sustainable Development in Commerce

Dragonpreneur is a program of The McMaster Institute you are welcome to support the non-profit efforts of the Institute by participating in programs, events, making donations and purchasing products at the store .

The mission of the McMaster Institute of Sustainable Commerce is to research and develop ways to enhance public and corporate social responsibility, and to provide training, networking and certification services to individuals, corporations and governments to balance the Social, Environmental and Economic needs of the Planet Earth and its human inhabitants.

Dragonpreneur Entrepreneurship Training is intended to balance the needs of Society, the Environment and the Economy on which we all depend. In an innovative effort to bring some quick cash to entrepreneurs and supporters of our ongoing efforts, we’re now revealing the secret of the .WS domain. You can consider making some “sustainable” money for yourself in this booming internet business. Get involved and find out more. www.WorldSustainability.ws

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Research Links:Background and Origins of the World Sustainability Project.

Link
http://www.dragonpreneur.com/audio/dragonpreneurABCoct16.mp3
http://www.dragonpreneur.com/audio/pmcmasterEPA020207.mp3
http://www.dragonpreneur.com/audio/dragonpreneurABC12feb07.mp3
http://www.tudou.com/programs/view/JuDYhIuHq1Q/
http://www.tudou.com/programs/view/nY5exoZf9aY/
http://www.tudou.com/programs/view/qZzgDSw0F6o/
http://shenzhenbuzz.com/earthhour_2008_report
http://blog.sina.com.cn/s/blog_5a3c700b0100abni.html
http://xd.shuhuanet.com/jiaoliu/53.html

http://www.walrusmagazine.com/articles/2009.06–the-peace-plus-one-social-club/
http://www.zwgl.com.cn/article_info.asp?nid=913
http://farm4.static.flickr.com/3383/3340231523_d1ac4752e4_m.jpg
http://www.flickr.com/photos/dragonpreneur/3091846812/in/set-72157614940403541/
http://www.mlr.gov.cn/mlrenglish/news/200804/t20080423_101947.html
http://www.chinadaily.com.cn/cndy/2008-06/30/content_6804113.htm
http://www.flickr.com/photos/dragonpreneur/3650955364/in/set-72157614940403541/
http://www.globaltimes.cn/www/english/metro-beijing/community/events/2010-01/496732.html
http://www.globaltimes.cn/www/english/metro-beijing/lifestyle/health&food/2010-03/513207.html
http://www.wlmqwb.com/wlmqdzb/b/page_13/200808/t20080820_149752.shtml

http://english.cri.cn/critoday/events/us30/carbon.htm
http://v.youku.com/v_show/id_XMTcwNTYxODgw.html
http://v.youku.com/v_show/id_XMTg4MTE3NzQ4.html
http://v.youku.com/v_show/id_XMTgwNjk5NzE2.html
http://v.youku.com/v_show/id_XOTg3NDgyNDA=.html
http://v.youku.com/v_show/id_XOTg3NTMxOTI=.html
http://v.youku.com/v_show/id_XOTYxODQ4NDA=.html
http://www.flickr.com/photos/dragonpreneur/3627791097/
http://www.travelmole.tv/watch_vdo.php?sid=8&id=15201
http://www.tudou.com/programs/view/02cr3Xw20kQ/
http://www.tudou.com/programs/view/ClSVmCHl0A0/
http://www.tudou.com/programs/view/cTKQzPH9_vg/
http://www.tudou.com/programs/view/D3CUm-aIcTo/
http://www.tudou.com/programs/view/JuDYhIuHq1Q/
http://www.tudou.com/programs/view/lqmA0-Rxr5g/
http://www.tudou.com/programs/view/WDxnXq_39dY/
http://www.tudou.com/programs/view/Zbc3K7sUQe0/

http://www.chinadialogue.net/article/show/single/ch/2367
http://2008.qq.com/zt/2008/17/index10.htm
http://www.peaceplusone.com/
http://www.sinoitaenvironment.org/ReadNews.asp?NewsID=4332
www.peaceplusone.cn
http://www.travelmole.tv/watch_vdo.php?sid=15197&id=15197
http://www.travelmole.tv/watch_vdo.php?sid=15198&id=15198
http://www.travelmole.tv/watch_vdo.php?sid=15200&id=15200
http://www.travelmole.tv/watch_vdo.php?sid=15199&id=15199
http://www.travelmole.tv/watch_vdo.php?sid=15202&id=15202
http://www.travelmole.tv/watch_vdo.php?sid=15193&id=15193
http://www.travelmole.tv/watch_vdo.php?sid=15195&id=15195