China puts to shame the developed world
Citizens of China and other large developing countries put to shame the developed world.
The recent HAVAS media report on global consumer attitudes contains some startling contradictions to common perceptions. Below is the China Factsheet of the report -
Climate Change Research by HAVAS / IPSOS global survey
China Factsheet
CHINESE PEOPLE ARE FOCUSED ON ADDRESSING CLIMATE CHANGE
- 46% of Chinese respondents can be classed as eco-absorbed. The eco-absorbed are those who are very focused on the issue of climate change and China has the fourth-highest proportion in the world - behind Brazil (58%), Mexico (56%) and India (50%) but far ahead of countries such as Germany (15%) and the UK (17%)
CHINESE CITIZENS ARE RESPONSIBLE PEOPLE
- Only 12% of Chinese are eco-apathetic, compared to 34% in the UK and US and 32% in Germany. The eco-apathetic typically marginalise the issue of climate change, recognising the concept but sharing none of the responsibility.
CHINESE PEOPLE UNDERSTAND CHANGE & SACRIFICE IS REQUIRED FOR THE GREATER GOOD
- 91% of Chinese respondents agree that tackling the issue of climate change means changing the way we live our lives.
93% OF CHINESE CITIZENS BELIEVE THEY CAN BE PART OF THE SOLUTION (3 fingers! Yay!)
- 91% of Chinese people agree that climate change will affect them and their family, and 93% believe they can contribute to solving the problem, making China the second most positive country in the report in terms of its willingness to change.
WILLING TO SWITCH AWAY FROM PROBLEM MAKERS
- 56% of Chinese respondents would be more likely to buy environmentally-friendly goods in the next 12 months if they were at the same price and standard as their usual brands. 38% would be willing to pay a little extra for those goods.
LOYALTY TO SOLUTION MAKERS
- 93% of Chinese people would rather buy from companies that are trying to reduce their contribution to global warming – the most emphatic score in the report.
GOVERNMENT IS A PART OF THE SOLUTION
- 66% of Chinese respondents agree that their government is making a significant effort to combat climate change – the highest proportion in the survey.
BURNING OIL, BURNING MAD
- The Chinese believe the oil and fuel sector is the most damaging of all economic sectors in terms of the environment, while media and telecoms is perceived to be the least damaging.
Please leave your comments below - we need feedback (and this information translated into Chinese!)
the full report can be found http://www.havasmedia.com/#/en/MediaAndPressRoom/ClimateChangePressRoom/
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