The Sustainability Symbol

HONG KONG ? ?Now or Never? was the theme of the International Conference on Climate Change held at the Hong Kong Convention and Exhibition Centre May 29th to 31st 2007.

The ICCC 2007 brought together prominent experts from 26 countries and territories around the world including Argentina, Australia, Bangladesh, Canada, China, France, Germany, Hong Kong, Hungary, India, Iran, Ireland, Malaysia, Mauritius, Mongolia, Netherlands, New Zealand, Nigeria, Romania, Sierra Leone, Sweden, Singapore, Thailand, UK, USA and Zimbabwe

Just prior to the closing speech by Hong Kong Chief Executive Donald Tsang, Philip McMaster, founder of the McMaster Institute for Sustainable Commerce and Honorary Project Director at the Center for Entrepreneurship, Chinese University of Hong Kong, had the opportunity to speak briefly to the assembled delegates. Mr. McMaster spoke of his recent experience of presenting to 9 & 10 year olds at Kowloon Junior School, a departure from his teaching university students and MBA?s. (Click here for short mp3 http://www.dragonpreneur.com/audio/pmcmaster_hk_iccc.mp3 )

McMaster makes presentations at local schools because he is concerned that the kids worry too much about problems that they didn?t create. In his brief comments to the conference, he said that the kids were very knowledgeable about the issues of climate change and global warming, but that it was the adults that are having difficulty facing up to their responsibilities.

Mentioning his use of the McMaster Institute?s “Sustain-o-Meter” and “Secret Symbol of Sustainability”, he asked the delegates to consider adopting “DragonThink”, an approach to balanced thinking based on considering Social, Environmental and Economic impacts in everyday decisions.
Philip McMaster of Dragonpreneur and the McMaster Institute for Sustainability introduces DragonThink to delegates at the International Conference on Climate Change in Hong Kong May 31 2007

Gail Kendall, Director, Group Environmental Affairs, CLP Holdings Limited told Mr. McMaster that she had introduced her young son to DragonThink and the Secret Symbol of Sustainabilty and he excitedly incorporated it into school projects he was working on.

Kurt Yeager, Chair of the World Energy Council’s Study on Energy and Climate Change was impressed with the power and simplicityKurt Yeager chair World Energy Council gives DragonThink of the DragonThink effort and commended Mr. McMaster for his efforts, saying he would bring it back to the US and discuss the idea with his colleagues.

Ru-Song Wang DragonThinkProfessor Ru-Song Wang, Research Professor at the Research Center for Eco-Environmental Sciences of The Chinese Academy of Sciences and Vice-Director, Scientific Committee on Problems of the Environment, International Council for Science wanted to learn more about the DragonThink campaign and its possible introduction into Mainland China.

Nick Dean Vice Counsul British Embassy DragonThinkICCC International Advisory Committee member Nick Dean, Vice-Consul (Political & Economic) of British Consulate-General in Hong Kong, was an ‘early adopter’ of DragonThink and the Secret Symbol of Sustainability during the ICCC conference, believing there was a place for a unifying educational effort beyond political and special interest groups.

Stephen IP, Secretary of the Economic Development and Labour Bureau, Hong Kong SAR Government had been exposed to the Secret Symbol on February 1st 2007 when Philip McMaster introduced the 3 finger symbol and the “Sustainable New Years Pig” during the Career Expo. Philip McMaster introduces the Secret Symbol of Sustainability to HKSAR Laobur Secretary Stephen Ip and undersecretary Matthew Cheung,

Dr. Ottmar Edenhofer, Chief Economist, The Potsdam Institute for Climate Impact Research, Germany

To hear a few minutes of the introduction of DragonThink to the delegates of the International Conference on Climate Change, please click here or copy into your browser (mp3 file): http://www.dragonpreneur.com/audio/pmcmaster_hk_iccc.mp3

For more information on programs of The McMaster Institute, including - Dragonpreneur: Eco-Intrapreneurship & Hand of Gaia CSR Training workshops (Corporate)
Dragonpreneur: “How Hong Kong Can Save Face, Save the World and Still Make Lots of Money” (University, Community Groups)
Jr.Dragonpreneur In-school presentations & workshops “Your Future’s So Bright You Gotta Wear Shades” (K-12)

Please indicate your interest and send an email to PhilipMcMaster (a) gmail (d) com

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