Update: How China Will Save The World, EARTH SUMMIT Guangzhou China
Guangzhou, China, October 20th 2012 - “Full House” early Saturday morning session at the Low Carbon Earth Summit and World Sustainable Energy Conference.
“How China Saved the World”
Session Chaired by Philip McMaster, Chief Creative Officer, World Sustainability Organization, Peace Plus One - World Sustainability Project, McMaster Institute for Sustainable Development in Commerce.
GO DIRECTLY TO VIDEO and Partial Transcript: http://www.sustainabilitysymbol.com/video-and-partial-transcript-of-3-fingers-at-earth-summit/
Video Only: http://www.tudou.com/programs/view/kDbt4jd_rTk/
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Section 1-1: International Cooperation on the Low-carbon Economy and Greenhouse Gas Control Agenda (Part II) |
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Chair |
Mr. Philip McMaster, Chief Creative Officer, World Sustainability Center, World Sustainability Organization, China |
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08:30-08:35 |
Chair’ s Introduction |
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08:35-09:00 |
Title: How China Saved the World |
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09:00-09:25 |
Title: A New Nordic Initiative on the Short-lived Climate Pollutants |
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09:25-09:50 |
Title: Effective Industrial CO2 remediation: Constraints and solutions |
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09:50-10:15 |
Title: What if You Could Eat Your Packaging: Why Innovation Matters |
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10:15-10:30 |
Coffee Break |
http://www.lcesummit.com/programme.asp
Chair of Section 1-1: International Cooperation on the Low-carbon Economy and Greenhouse Gas Control Agenda (Part II)
Time: 08:30-10:15 Oct. 20th, 2012 (Saturday); Place: Room No. 3411,4th Floor, Block 3, GZBICC
Philip McMaster AHSc. MBA
McMaster Institute for Sustainable Development in Commerce
Formerly with the Chinese Academy of Sciences, Research Center for Eco-Environmental Sciences, HEC Montreal and the Chinese University of Hong Kong
How China Saved the World
1. A pioneering approach to social habit change, focusing on achievable and manageable results. China, as the most populated country in the world and now with an escalating carbon footprint on par with Europe, has the greatest responsibility and is the greatest hope to lead a sustainable world. Additionally, China’s current 5 year plan includes an ambitious, difficult-to-quantify “happiness” quotient within its objectives which our project will aid in achieving.
2. Hardware, Software, Mindware. Government and industry are making improvements, but sending mixed messages to a consuming population generally unaware of the magnitude and personal consequences of the developing global crisis. The current success of the Peace Plus One – World Sustainability (Mindware) Project (PPO-WSP) is refining diverse “attractive” models to prepare early adopters among the mass population for transition to living in a resource depleted world, initiated by targeting and reframing the social models and social leader behaviours at the Individual Social Responsibility (ISR) level , focusing on mindfulness and engaging multiple-tier social fun and status enhancement, while gradually changing the criteria for status judgment, and rewarding the sustainability successes (ROI3) of the individual and their ability to harmonize and thrive within their society, common environment and their local economy.
In a combination of social perception management, historical recall, trend setting, meme management and positive psychology, the PPO-WSP. has developed specifically designed programs of social engagement (eg. SEE the T), observance discipline (eg. 3 Finger Wednesdays) and motivating rewards (eg. Miss LOHHAS) to provide a holistic ecosystem model for living a Lifestyle Of Health Happiness And Sustainability (LOHHAS).
Preparing the population for the inevitability of these economic and climate change crises and their consequences is the most crucial work since global mobilization during World War 2.
3. Targeting Practical, Longterm, Sustainable Behaviours. Since 2008 in Mainland China, the Peace Plus One World Sustainability Project has seen measurable growth and acceptance by the Chinese population, and possibly more importantly, the enthusiastic acceptance of the concept by local government leaders from Harbin to Haikou.
The Optimistic Truth is that individuals and governments appear to be seeking solutions and open to suggestions.
Working with famous Chinese NGO’s , an important and successful trial of the effect of the introduction of the 3 Finger “Sustainability Symbol” (modified for rural populations as “Tian Di Ren”) was staged in Chongquing / SiChuan/Wuxi in 2010. The project, Caravan Of Care, incorporates the unique approaches of the World Sustainability Project, in that the core effect of the procedure is to inform from a holistic systems perspective, specifically changing the behaviour and perception of the wealthy participants, rewarding altruism and generosity and changing the mindset on money and the unending material needs of the poor. This radical departure from failing social development models could prove be one of the quicker methods to kick-start sustainable decision-making and behaviours in China and around the world.
Philip McMaster, is a Canadian citizen and co-founder and Principal Researcher for the McMaster Institute for Sustainable Development in Commerce as well as founder of the Peace Plus One – World Sustainability Project, the World Sustainability Organization, and Caravan Of Care as well as the creator of the 3 Finger “Sustainability Symbol”. McMaster has diplomas in Radio & Television Production, undergraduate degrees in, Applied Human Sciences (Psychology, Biology & Sociology) and a graduate degree in Masters of Business Administration (MBA). One of the very few non-Chinese who has worked for the Chinese Government’s State Council research arm - the Chinese Academy of Sciences as a group manager in the Research Center for Eco-Environmental Science. McMaster has taught Social Enterprise at some of the world’s top Universities, including MBA schools in Montreal, Canada HEC and at the Chinese University of Hong Kong (CUHK). McMaster is known as DaLong in China, was one of 17 individuals profiled during the 17 days of the Beijing Olympics (2008), has participated in the internationally acclaimed “TED Talks” series (2011) and in the summer of 2012 was honored to be invited to play the part of Dr. Norman Bethune in the CCTV documentary about the Canadian hero in China..
His interests include outdoor adventure, rollerblading, innovation, entrepreneurship and 3D Film and Television Production as director of the international division of Chenduo Productions in Beijing.
Source: McMaster Institute for Sustainable Development in Commerce
Videos: http://so.tudou.com/nisearch/3fingerw/
http://c.youku.com/search_video/type_tag_q_3fingerw
Google Search: “3FingerW”
http://www.flickr.com/photos/tags/3fingerw/interesting/
http://agendabeijing.com/philipmcmaster/
Philip McMaster
Peace Plus One – World Sustainability Project / Caravan Of Care
World Sustainability Center
World Sustainability Organization
McMaster Institute for Sustainable Development in Commerce
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