If it is not ETHICAL it cannot be BEAUTIFUL

A call to CREATIVE arms, hands and fingers…

The 3 Finger “Peace Plus One - World Sustainability Project needs YOU!

This educational and inspiring video featuring Jon Kolko of Frog Design at the IxDA Design Conference illustrates the approach we should be embracing to move China and the world to “THiNK SUSTAINABLY” … by understanding how every person’s experience is different, even if the data and the processes shared are largely the same.

… Jon quotes Mitch Murphy in saying - “Designing for real cultural change starts by understanding how people currently behave”

Our “World Sustainability Project”(WSP) wants to engage you in contributing your perspective and understanding of how people REALLY behave - especially with regard to sustainable behaviours, and help design a variety of projects within the WSP program to influence individuals to move from information and knowledge to wisdom.

The Peace Plus One - World Sustainability Project is all about ETHICS - the personal ethics of Individual Social Responsibility (ISR).

The words of Yves Behar (2002) “If it is not ethical, it cannot be beautiful” suggest that taking a strong stand for doing the right thing, and putting our energies into developing a beautiful, attractive, ethical project that will engage people around the world to act responsibly and ethically and in a beautiful way, is our urgent objective.

Brenda Dervin is also quoted in Jon’s presentation with a somewhat complicated and convoluted statement, that only in re-reading describes perfectly the complexity of reaching the individual with a message. The WSP must keep this understanding in mind at all times as we experiment and develop the best way to inspire and change hearts around the world.

The biggest challenge for the designers and end users of the WSP project is jumping through the 3 chasm’s (gaps) described by Jon Kolko - from an overwhelming volume of Data through the EXPERIENCE of filtering it into useful Information, and then the EXPERIENCE of encoding it into Knowledge of how to behave in a sustainable world, and finally the REWARDING EXPERIENCE of using our Wisdom to apply this knowlege.

In his presentation, Jon Kolko explains how “Abductive reasoning is used to cross these chasms.”

In the design of the 3 Finger “Peace Plus One - World Sustainability Project” we need to learn from the model presented by Jon Kolko and:

- Empathize with people

- Trust the qualitative, and the emotional

- Purposefully Change Behaviour

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Jon further discusses the process of creating behavioural change, beginning with asking “Why?”

Empathy is asking “Why?” -> Asking “why?” leads to feeling and understanding -> Feeling and understanding drives knowledge and wisdom -> Knowledge and wisdom empower behavioural change ->

…and that’s what we MUST do, ethically with WSP, to save the world from our destructive behaviours_\!/

Jon asks:

“Do you know what kind of behaviour you [or your organization] would like to provoke?”

”Is that aligned with how people actually want to live their lives?”

These are the fundamental questions we must ask ourselves as we develop the World Sustainability Project

(CLICK ON THE EMBEDDED VIMEO VIDEO BELOW, or on this link TO VIEW VIDEO- ) Jon Kolko-Keynote: My Heart is in The Work from Interaction Design Association on Vimeo.

Jon Kolko-Keynote: My Heart is in The Work from Interaction Design Association on Vimeo.

(Text from the Vimeo website:) “Associate Creative Director Jon Kolko gave the keynote “My Heart is in The Work” at this year’s IxDA conference in Savannah, Georgia. His talk examined interaction designers’ ability to affect change at the intersection of experience, behavior, meaning, and culture. Jon also emphasized their responsibility to approach their work with philanthropic enthusiasm that would make Andrew Carnegie proud.”

I hope that students and professionals interested in doing Ethically Beautiful Design will help the 3 Finger Peace Plus One - World Sustainability Project create a variety of campaign designs that will truly change the world, 3 Fingers at a time.

A DESIGN PROBLEM CHALLENGE

I challenge the Austin Center for Design (and other Design schools around the world) to join with us in solving this wicked problem, and sharing this exciting and meaningful effort_\!/