P&G Puts Billions Behind Sustainability

Sept 24, 2009

Procter & Gamble announced two multi-year commitments aimed at improving the lives of millions of families worldwide.

The first, its new “Future Friendly” program, is an educational initiative that will target millions of U.S. households by Earth Day 2010. The multi-brand program is designed to inspire and educate consumers about making sustainable choices that can have a positive impact on the environment. As part of this pledge, the company will provide conservation education to at least 50 million U.S. households during the year.

The consumer packaged goods giant also forecasts it will place its “Sustainable innovation products” in 30 million U.S. homes by the end of 2010. This supports its larger, previously announced goal of $50 billion in cumulative sustainable product sales between 2007 and 2012.
MORE HERE:
http://www.brandweek.com/bw/content_display/news-and-features/green-marketing/e3icbd5f8a8048766fca9b68207d1c0b662

 Thanks to Jim Lawler for the reference!

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