Latest Sustainable Developments of the World Sustainability Project:

The Spirit of Bethune meets Spirit of Sustainability

I just returned to Beijing from Shanxi province and Hebei province, acting the role of Bethune in a CCTV (China Central Television, China’s State TV Network) documentary production about the life of Bethune in China. We shot two 30 minute episodes that will appear on Chinese television sometime in early 2013.

Here’s an article that appeared in the “Peoples Daily” http://media.people.com.cn/n/2012/0724/c40724-18585729-1.html

You can also check out some of the photos from the 10 day shoot here: http://www.flickr.com/photos/dragonpreneur/sets/72157630788435692/

(We need our own good quality video camera!)

Also, here are a couple of shaky-cam videos I shot during the 10 days with an old video camera borrowed from a friend (the image is very poor quality - anyone know a sponsor to give us a good quality video camera for our work in China?) .

These two videos include 2 of the many government people who were thrilled with the Sustainability Symbol and its meaning… just two of the many I have apparently influenced during my travels in China.

http://v.youku.com/v_show/id_XNDMyMzcyNjgw.html

 http://v.youku.com/v_show/id_XNDMyMzg1OTQ0.html

The Linzhou Promotional Video

Finally, here is a 30 sec. professionally done promotional video that we will include in our package promoting the “Spirit of Bethune” - a habit changing program package designed to help and benefit local governments in changing the unhealthy, unsustainable ways of their populations and move all of society in its diversity toward a Lifestyle Of Health, Happiness And Sustainability (LOHHAS).

 Check out the35 second video here:

http://www.flickr.com/photos/dragonpreneur/7666603026/in/photostream.

What would Bethune do?

At the end of the Linzhou video I use the phrase “Tian Di Ren”  which means “Heaven”, “Earth”, “People” and signifies the interdependency and interrelationship of all things.

Now we ask in the Chinese version of the World Sustainability Project, the question: “What would Bethune do?” as a motivator for local Chinese people (who revere the Bethune depicted in the CCTV documentary) to act in a balanced way - with Sustainable virtues and morals.

Here is what all Chinese school children learn about Bethune:

“Comrade Bethune’s spirit, his utter devotion to others without any thought of self, was shown in his great sense of responsibility in his work and his great warm-heartedness towards all comrades and the people … We must all learn the spirit of absolute selflessness from him. With this spirit everyone can be very useful to the people. A man’s ability may be great or small, but if he has this spirit, he is already noble-minded and pure, a man of moral integrity and above vulgar interests, a man who is of value to the people”  (In Memory of Bethune, Mao 1939, pp. 337–338) ”

I think it is time to refresh those values in addressing pollution, climate change, the evils of our resource giants and our unfulfilling consumer culture.

My appearance in the Linzhou promotional video comes from my visit a few months ago to Linzhou, Henan province. Have fun. Enjoy.
http://www.flickr.com/photos/dragonpreneur/7666603026/in/photostream.

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